Lucky Iron Fish
Lucky Iron Fish is a Canadian company making a real global impact. Based in Toronto, their product was created as an affordable, reusable and sustainable alternative to iron supplement pills. Working on active projects internationally, they're goal is to reduce the world's largest nutritional challenge.
Embedded are three of the videos that I planned, filmed and edited. The top one went most viral with 1.4 million views, and the two others have continued to be repurposed to create new content for their company's marketing and social media.
At Lucky Iron Fish, I had the opportunity to make a big impact on a growing company. Our marketing team was just starting to break into the TikTok world when I began my position, so it was a great learning process for me to see what types of videos I could create and how well they would do on the platform.
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As the sole Content Creator at the company I was in charge of all photo and video content creation and got to work on a large variety of projects - from videos submitted to global conferences attended by field experts, to Tiktok videos that went viral and doubled weekly sales on multiple occasions.
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In my time at this company, I was able to grow their TikTok following from 600 to over 8,000 in three months, create more brand awareness on social media, and engage in other aspects of marketing such as blog posts with key words to improve our SEO.